BY COMBINING SIMPLE STYLES WITH BEAUTIFUL FABRICS, THE FLEUR B. COLLECTION MAKES THE BUSINESS OF GETTING DRESSED EVERY DAY A STYLISHLY EFFORTLESS AFFAIR.
The Fleur b concept was created for the fashion loving but time poor women. We all appreciate the importance of looking great but for the busy, modern women fashion is another thing on a long list of 'to do's'. The Fleur b ethos is to make great style simple, accessible & individual.
Alongside our own Fleur b collection we stock a small selection of Fleur's favourite brands that compliment and extend our handwriting. Established labels such as See By Chloe, Vanessa Bruno, American Vintage & mother denim are central to our offering but we always showcase smaller niche brands that change with the season. As an independent it is an important part of our fashion philosophy to blend our collection with a selection of new and heritage labels after all we all love variety in our wardrobes.
Fleur and her experienced team are always on hand to offer styling advice & assist in helping you develop & evolve your own personal style.
ABOUT FLEUR WEBB
After studying Fashion Management at the London College of Fashion, Fleur spent the next 14 years working as a buyer for Next and Debenhams before setting up her own business in 2008 and then launching the fleur b. label in 2011.
As a working mum who was always chatting to her customers, Fleur realised there was a great need for stylish, easy pieces that could be put together with other classic designs to create a variety of outfits that looked effortless but did not require hours of pulling together.
So by combining her extensive industry knowledge with her instinctive sense of what makes women look great, Fleur created the fleur b label where her customers’ needs were as integral to the designs as the flattering shapes and luscious fabrics.
Taking inspiration from her travels, the people she sees on the street and the latest trend forecasts, Fleur interprets these ideas into simple, beautiful pieces that not only work effortlessly in the wardrobes of the women who shop in her stores but in their day-to-day lives too.